The MobiCert Mobile Information Community for Organic Primary Producers: a South Australian Prototype

Mobile technology and m-Commerce are transforming our digital economy to a mobile one, with new markets and mobile services worldwide. Today, the importance of communication and information access in a timely and efficient manner is critical for many industries: particularly those in rural and regional areas, due to their often limited Internet access and mobile coverage. This paper presents the findings of the MobiCert project, which investigated the use of mobile technology to improve communication and information access within one of these rural industries using a Rapid Appraisal approach. As a proof-of-concept project, MobiCert focused the development of a mobile information community for organic primary producers in rural South Australia to improve their stakes in the Mobile Revolution. The extremely positive acceptance of the MobiCert solution by organic primary producers illustrated the significant potential mobile technology has to improve rural farm life in Australia.